The Red Zone

A lot of people have said they like the name "RedZone Consulting" - and then ask what it means. So why RedZone? Pick which version works for you:

1) The football team in the red zone is getting close to the goal, but isn't there yet. It's great to get into the red zone, but that's not the goal. The goal is to score, and to win the game.

2) The 'red zone' is the paint in front of the basket. Guard the red zone, score in the red zone, win in the red zone.

3) The red zone is danger. You need to be careful, you need to get control, you need to back it off. Staying in the red zone for too long can blow your engine - and your opportunity to win.

4) The red zone is the bull's eye, the target. Hit the red zone, hit the bull's eye, hit your target.

Do you have another definition of RedZone that resonates with you? I'd like to hear it - please let me know...

All definitions have the core purpose of RedZone Consulting in common: Focus on the real result that's desired, determine what one needs to do to get the result, do it (!) and, accomplish the desired goals.

No, it's not complicated. But it's not easy either. There's a big gap between deciding what you want to do and actually getting it done. But that's a topic for another day....