Rarely A Straight Line

One of the hottest groups in music today is Sugarland.  Jennifer Nettles and Kristian Bush have hit it big.  

But, success did not come easily.  Both of these great musicians, individually, have fought hard for what they have achieved.

Kristian and Jennifer have trained as musicians.  They have been in different bands, playing different genres of music. Even when they started Sugarland, it was as a trio.  Although their first album was a runaway hit, the trio had challenges and, next thing you knew, Sugarland was a duo.  The industry wondered - What next?  Was this the end of the road for Sugarland?

But over the years Kristian and Jennifer, both individually and together, kept focused on their goals.  They adjusted, changed tactics.  To start Sugarland, they moved into country music. No, country music was not where they started.  My guess (and it's only a guess) is that it wasn't necessarily where they wanted to be.  But they had clearly defined their goals, recognized a path to achieving them and, with focus, clarity, and flexibility, went after them.

And today, Sugarland is (to borrow from the title of their upcoming album) an incredible machine.  Five #1 singles.  Country Music Association Vocal Duo of the Year for the last three years.  CMT awards, ACM awards.  A Grammy.  Now, they are headliners, filling venues across the country.  All in their first 5 years of existence. 

I am sure, if you had asked Kristian or Jennifer ten years ago how they were going to become stars, you would have heard a path - and it would not have been what actually happened.  But these two musicians didn't hold tight to a tactic, insisting that was the only way for them to succeed.  No, they stayed fixed on a target, focused on a goal, kept their eyes on it - and willingly changed tactics along the way, to keep aligned with reaching their goals.  As a result, Sugarland is one of the biggest - and best - acts in music today.  As for Kristian and Jennifer, you'd have to ask them, but I'm willing to bet that they are each very close to reaching their true goals.

(Check out their newest video:  Stuck Like Glue!)

Priorities and Focus

It has been nearly eight months since my last post.  There is no good excuse.  But, perhaps, there are good reasons.

One of the most important skills in strategy execution is priority setting.  There are never enough time and resources to get everything done one wants.  So one has to focus on those efforts that are critical to success, that must be done.

I have been fortunate that RedZone Consulting has been remarkably busy over the last several months.  And so, the blog got cut.  Not easily and not without significant thought.  But it was cut intentionally.  


It is not that the blog is unimportant.  By no means.  If it was not important, then there would be no blog at all.  None of us have time to waste on unimportant busywork.  


No, it's just that the blog has not been as important as other priorities.  Now, with goals accomplished, there is time to return to the blog.


Will it be as frequent as before?  Who knows?  That all depends on what tomorrow brings.  For the moment, updating this blog is the most important task at hand. 


For successful Strategy Execution, one cannot allow preference to take hold over priority.  Focus on what must be accomplished to reach your goals.  That will guide where you spend your valuable and oh-so-limited time.

The Blind Pilot

You can't always believe your own eyes.  Understand, analyze - and verify:

I was flying from San Francisco to Los Angeles. By the time we took off, there had been a 45-minute delay and everybody on board was ticked.

Unexpectedly, we stopped in Sacramento on the way. The flight attendant explained that there would be another 45-minute delay, and if we wanted to get off the aircraft, we would reboard in 30 minutes.

Everybody got off the plane except one gentleman who was blind. I noticed him as I walked by and could tell he had flown before because his Seeing Eye dog lay quietly underneath the seats in front of him throughout the entire flight. I could also tell he had flown this very flight before because the pilot approached him and, calling him by name, said, “Keith, we’re in Sacramento for almost an hour. Would you like to get off and stretch your legs?” Keith replied, “No thanks, but maybe my dog would like to stretch his legs.”

Picture this, all the people in the gate area came to a completely quiet standstill when they looked up and saw the pilot walk off the plane with the Seeing Eye dog! The pilot was even wearing sunglasses. People scattered. They not only tried to change planes, they also were trying to change airlines!

Scary. Fascinating. Important.

Initial results from the RedZone Successful Strategy Execution survey:  

90% of all companies fail to execute successfully at least some of their important strategic initiatives.  

Even more frightening:

One-half of all companies fail to execute successfully 50% or more of their important strategic initiatives.

Unbelievable.  

Let your voice be heard!

Here's a link to RedZone Consulting's Successful Strategy Execution survey: http://xrl.us/bfy2tw. It's very brief - only 10 multiple choice questions.

The survey is anonymous - you don't need to provide any personally identifiable information. Please note that the survey is targeted at companies that have to execute important initiatives - if you're a consultant, put your "internal" hat on, please. (I'm well aware that many consulting firms suffer from "shoemaker's children syndrome.")

Please take the survey, and then come back here in a few weeks for the results. Even better, send an email to gregg.bedol@redzoneconsulting.com, and I'll send the results directly to you.

We've just opened the survey and, I can tell you already, the early returns are fascinating! Stay tuned!

Way Too Long

Have I been the only one who has dropped the ball lately (on my blog, that is)? Sorry! So, here are a few miscellaneous thoughts.

1. Do you still believe it's a crock that you can influence people in a designed way to change their behavior? Check this out: http://xrl.us/bfs44c.

2. Does performance in the Red Zone really matter? Take a look at the press surrounding yesterday's Atlanta Falcons/Chicago Bears game: http://sports.yahoo.com/nfl/recap?gid=20091018001&prov=ap.

3. A very smart person recently said to me: "I can change your behavior so that eventually you will change your mind much quicker and easier than I can change your mind so that you will eventually change your behavior." Think about it....

It's a roller-coaster out there. Hang on.

Blogger's Block

It happens to the best of us - and it certainly has happened to me. Blogger's Block - that state when it is impossible to find something to write. Interestingly, Blogger's Block is like a lot of other blocks - if you attack it when it first appears, it's pretty easy to knock down and get past. But if you delay, put it off, avoid - guess what happens? That block gets bigger and more intimidating. Next thing you know, it's overwhelming. Weeks go by. No blog gets written. And there's a chance that the block will become permanent.

Yes, this story has parallels in the world of Strategy Execution. (Now, there's a surprise). When working to accomplish your goals, it is inevitable that hurdles will emerge - unexpected, real, significant and challenging. And, just like with Blogger's Block, those hurdles need to be attacked and overcome. They won't go away on their own and, if you don't knock them down, they will keep you from reaching your true goals.

Blogger's Block - attacked and conquered. At least for today... Stay tuned.