Everyone can use a little luck (and help)

It has been a long-held belief that hard work and talent are important to succeed, yet a little luck is necessary as well.  Here's a new study, as noted in the New York Times that supports the hypothesis:  

Luck vs. Skill: Seeking the Secret of Your Success

http://www.nytimes.com/2012/08/05/business/of-luck-and-success-economic-view.html

Is it possible to "make" your own luck?  To a degree, yes.  You can work hard and be prepared.  You can think through alternatives scenarios and take appropriate actions.  You can "be in the right place at the right time."

But luck is, well, luck.  Is the perfect business partner (who you don't yet know) invited to the same event as you?  Does the right person introduce you?  Is your "perfect match" in the mood to hear what you have to say? 

No matter how completely you analyze everything, it is a simple truth that you cannot think through every possible scenario.  Even if you could, there are always variables outside of your (or anyone's) control.  When one of those variables break against you, you know it's bad luck:  

"We were supposed to meet for lunch, but an accident kept me from getting to the restaurant on time.  We couldn't reschedule for over a month - and by that time, we had lost the chance."

So what do you call it when everything lines up, and breaks in your favor?

Recognize and appreciate the role luck plays (or has played) in your success.  Pay it forward.  Think about whom you know who could benefit from a little kindness, generosity - or good luck.  Do your best to give it to them.  Today. 

The Danger of Good Ideas

Every once in a while, I'm brought up short and reminded of key strategy execution and change management "basics."  Yesterday was such a day. I led a large meeting with much presentation and some discussion.  In general, the mood was good and post-meeting comments were positive.

Then I got "the email."  This is the note (not addressed directly to me but sent to a senior associate) that questioned much of what we were doing. The note was respectful, thoughtful, and included many positive comments and sincere suggestions.  In short, it was the most dangerous kind of message.

Thoughtful messages with good suggestions are hard to simply reject. They require a response. In fact, many of the ideas require careful consideration.   That's where the danger creeps in.

It is most difficult to differentiate between a good suggestion in support of the vision of an initiative and a good suggestion that leads the effort astray. The differences are subtle.  In these cases, one must revert to the vision clarity documents created at the beginning of the initiative (you did create them, didn't you?) and "draw the straight line" from where you are today to the end goals.  If the suggestion is fully aligned with the goal, it may well be worth pursuing. If it is not - it must be rejected.

You must also decide what to do with the person who presented the good idea. Is this someone who truly believes and agrees with the direction and goals of the initiative and just looking for a different way to get there?  That person is a "keeper."  Or is this a person who, at core, really thinks that the direction is "okay," but could be better if it were tweaked just a little bit? That person is a danger and must be addressed very directly. 

This is very, very typical in strategy execution. There are several common metaphors. The reason the metaphors are so common is because the situation they describe happen so frequently:  "It's like herding cats" or "If this person isn't on the bus, she needs to be off (or under) it."  These metaphors describe the challenges of keeping people aligned and focused on the stated goals.  

There's another concept that Steve Jobs wrote about and I believe completely: You need the strength of conviction to say "no" over and over again.  It's not the bad ideas that hurt you – they're easy to reject.  It's the good ideas that can kill you – modify your scope, change your focus, get you off course.  It's also called "death by a thousand cuts."  No one small adjustment kills – but a thousand little ones do.

Our job in strategy execution and change management is to say "thanks, but no" - and keep moving in the direction we've defined.

Rarely A Straight Line

One of the hottest groups in music today is Sugarland.  Jennifer Nettles and Kristian Bush have hit it big.  

But, success did not come easily.  Both of these great musicians, individually, have fought hard for what they have achieved.

Kristian and Jennifer have trained as musicians.  They have been in different bands, playing different genres of music. Even when they started Sugarland, it was as a trio.  Although their first album was a runaway hit, the trio had challenges and, next thing you knew, Sugarland was a duo.  The industry wondered - What next?  Was this the end of the road for Sugarland?

But over the years Kristian and Jennifer, both individually and together, kept focused on their goals.  They adjusted, changed tactics.  To start Sugarland, they moved into country music. No, country music was not where they started.  My guess (and it's only a guess) is that it wasn't necessarily where they wanted to be.  But they had clearly defined their goals, recognized a path to achieving them and, with focus, clarity, and flexibility, went after them.

And today, Sugarland is (to borrow from the title of their upcoming album) an incredible machine.  Five #1 singles.  Country Music Association Vocal Duo of the Year for the last three years.  CMT awards, ACM awards.  A Grammy.  Now, they are headliners, filling venues across the country.  All in their first 5 years of existence. 

I am sure, if you had asked Kristian or Jennifer ten years ago how they were going to become stars, you would have heard a path - and it would not have been what actually happened.  But these two musicians didn't hold tight to a tactic, insisting that was the only way for them to succeed.  No, they stayed fixed on a target, focused on a goal, kept their eyes on it - and willingly changed tactics along the way, to keep aligned with reaching their goals.  As a result, Sugarland is one of the biggest - and best - acts in music today.  As for Kristian and Jennifer, you'd have to ask them, but I'm willing to bet that they are each very close to reaching their true goals.

(Check out their newest video:  Stuck Like Glue!)

Let your voice be heard!

Here's a link to RedZone Consulting's Successful Strategy Execution survey: http://xrl.us/bfy2tw. It's very brief - only 10 multiple choice questions.

The survey is anonymous - you don't need to provide any personally identifiable information. Please note that the survey is targeted at companies that have to execute important initiatives - if you're a consultant, put your "internal" hat on, please. (I'm well aware that many consulting firms suffer from "shoemaker's children syndrome.")

Please take the survey, and then come back here in a few weeks for the results. Even better, send an email to gregg.bedol@redzoneconsulting.com, and I'll send the results directly to you.

We've just opened the survey and, I can tell you already, the early returns are fascinating! Stay tuned!

Quality Counts

I had a great conversation with a client this week about Quality.

A team was given a task - to provide new technology to the field organization - by the company's CEO, and she wanted it done fast. The CEO had a clear vision of what she wanted and described it in detail to her team. She made clear what resources would be available to the team. And she gave them the deadline by which she wanted it in place and operating.

The team sprang to work. It knew it had a tremendous challenge on its hands. The time frame was extremely tight - call it too tight. The resources were extremely limited - call them too limited. And the CEO's vision of what she wanted was clear and ambitious - call it too ambitious. Something had to give. And in this case - it was Quality.

The team delivered on time - the technology got out into the field. The cost was within budget - there was no tolerance (nor availability) for anything more. And the scope - well, the technology was designed to do everything the CEO wanted.

You know the punch line: It didn't work.

You've probably seen the Scope-Resources-Time triangle. Many organizations have adopted it, with the mantra: Pick any two. The concept is simple. Management can fix any two of the three components, so long as the third can flex. Try it:

• Scope and Resources are fixed - The project may take longer than planned
• Time and Resources are fixed - The project may have less scope (functionality) than desired
• Time and Scope are fixed - You may need more resources to get the full functionality complete on time.

The triangle is very valuable - but as you can tell from the story (oh, and the title of this blog), it's not complete. The missing ingredient is Quality.

The fact is, you can fix three components: Scope, time, and resources. But what gives then is the quality. It's not tested, it's not right, it doesn't work.

Here's a simple example you can try on for size: Cooking a gourmet meal. (Have you ever watched one of the reality cooking shows?) Requirements (scope) are fixed - 3 courses, including certain key ingredients. Check. Time is fixed - one hour. Check. Resources are fixed - one chef plus kitchen equipment. Check. So, are the "True Goals" of a great meal always met? Of course not. The missing variable is Quality.

There are plenty of examples of failed execution because of failed Quality. Quality is hard to protect, frequently because it is "expected" and therefore not made explicit nor monitored and measured. We know what happens when something isn't measured, don't we? Right. "You want it respected? Then inspect it."

What happened with this CEO and her challenge? Well, it's in clean-up mode. More dollars (lots) and resources (ditto) have been thown at the problem, trying to fix it. Even worse, putting bad quality out in the field has major, long-term ramifications. You lose trust and credibility. The next solution will be looked at with skepticism and suspicion ("Hah, you think that's going to work? Don't you remember...?"). Fortunately, this was an internally focused initiative. Could you imagine the problems created if this had been client-facing?

It's not pick any two - it's pick any three. Quality is not a given - it is a choice. The commitment to Quality needs to be explicit. It needs to be monitored and measured. Otherwise, Quality can fail, like any other unmeasured metric. And if quality fails, you (and your initiative) will never Reach its True Goals.

Strategy Execution - in verse!

Limericks and haiku. Who knew?

There once was a leader inept

Who laughed while his teammates all wept

Their goals not aligned

He missed all the signs

And the team? They all left while he slept.

Follow the framework

Forget not nor ignore risk

And success will come.

It is easier

To plan what you want to do

than to get it done.

Mitigation of risk is the goal

When you survey and measure each role

Try to note all the schemes

That could fracture your team 

Or your efforts will slide down the hole.

If it's different results that you need

You must plant the behavioral seed

With clear reinforcement 

And gentle endorsement

There is no doubt your plans will succeed.

He got to the red zone so fast

The rest of the team couldn't last

He forgot what he learned

About "leaders get burned"

When the team that he's leading has crashed!

A goal focused team

Concentrates every action

On the end result.

RedZone Consulting

is the perfect length for the

start of a haiku.

And also for it's end.

It's Time to Finish the Job.

Welcome to 2009. Sitting at my desk a few days before the end of 2008, I find myself fully and unapologetically looking forward to the start of 2009.

I won't spend much time dwelling on 2008. The press and the holiday parties have that responsibility well in hand. My conclusions fall in line with others:

• The economy is bad and will get worse before it gets better;
• Consumers don't have money to spend. We will continue to see the impact in housing, automotive, and retail which, in turn, will impact nearly every other industry;
• We're in a downward spiral that will require significant government intervention and spending to break.

Yet, for all the negative news, I go into the new year remarkably optimistic. I'm not being a polyanna, nor ignoring facts. I continue to believe, however, in the ambition, drive, dedication, and determination of us.

RedZone Consulting is all about helping organizations "reach (their) true goals." To do so, we use a structured process, a methodology. And a critically important part of that process is at the very end. We call the activities: "Finishing the Job." It's a set of activities that you don't see in most (if any) other methodologies. And the concept behind "Finishing the Job" is what makes me optimistic about 2009.

You know the story. The first 80% is the easiest. The last 20% is the tough part. That's the "red zone" - the 20 yards before the end zone. But getting into the red zone isn't the goal. It's getting into the end zone. It's scoring. It's winning the game. It's finishing the job.

We use "Finishing the Job" in our methodology as a reminder, as an opportunity to revisit and confirm our original goals. And, if those goals are still valid, to re-focus our efforts on achieving those goals.

"Finishing the Job" is something we (collectively) do. Sometimes we need prodding or reminding. Thus, the activities in the RedZone framework. But, when reminded, we rarely say, "naw, I don't want to do that..." We get up and we finish the job. We get it done.

Consider 2008 our reminder. 2008 was the wake up call. 2008 was the kick in the pants.

So we head into 2009. Heads high. Determined. Focused. It's time to finish the job. It's time to get through the red zone to the end zone. It's time to score. It's time to win.

Happy New Year. Now, let's get it done.

What if you gave a party....

....and nobody came?

That's what it feels like right now. We're sitting smack dab in the middle of "tough stuff." (I refuse to say "bad economy" or "worst economy in 40 years" or "Dang, what the heck is going to happen next?!?") And during tough stuff like this, every company should be very actively doing things - i.e. making changes! So where is everyone????

I can't believe it's just the holidays. "That's okay, I know it's a crisis and my business is on the cusp of failing - but we've got a Christmas lunch to attend. I'll deal with the business stuff after the first of the year."

C'mon people! Almost every assumption people made about business growth and the economy at the beginning of 2008 have been proven WRONG. And what are you supposed to do when your core assumptions turn out to be wrong? (Remember your lessons from Strategy Execution 101!).

That's right - you need to update your assumptions, assess the new assumptions impact on your goals, reset your goals, and then develop a new plan of attack based on the new goals. And what happens after the new plan is established? That's right - you EXECUTE! You start doing things differently - immediately! "Don't do ANYTHING that is not fully aligned with reaching your goals." Period. (That's also from Strategy Execution 101).

So, with all of our assumptions turned inside out, I would expect this huge buzz of activity, of companies changing direction, taking on new activities, eliminating others. Instead, what do I hear? Layoffs.

Layoffs! People losing jobs. In some cases layoffs are an appropriate and necessary activity, required to align a company to its new goals. But layoffs are NOT the full answer. That's a short-sighted, knee jerk approach.

Instead, companies should be using this market weakness as an opportunity. Since expectations are so low right now, companies should be using this time to invest, change, reposition for the future. And the future will come. The question is simply who will be ready to take advantage of the future the minute it shows its face - and who will just be starting... I'll bet you know who the ultimate winners will be...

Happy Holidays, everyone. May 2009 be a year of health, happiness, and success - in all senses of that word - for you and yours.

The Game Plan - and Adjustments for Success

I'm surprised by how much I learn about Strategy Execution by watching football.  (No, that's not just something I tell my wife....).  

Let's start with the key concept that, to successfully execute a strategy, you need both clarity of vision (a clear understanding of what you want to accomplish - more on this topic at a later date) and a plan of how to get there.  Right now, let's focus on the plan. 

For a football team, the week prior to a game is spent understanding the competitive environment - which, in football, means the next opponent.  Coaches and players study film of past games, both your own team's and the oppositions, learning strengths and weaknesses, analyzing past performance in excrutiating detail.  The purpose is not to place blame for past problems, but to learn and improve.  

As this work progresses,  the coaches begin to develop the game plan.  What is the game plan? It's the specific plays - actions, activities, strategies, tactics - that the team intends to use to win the next game, based on their analysis of their opponent.  

Coaches build the game plan by making assumptions about what the opponent is going to do, through careful, in-depth study of what it has done in the past in similar situations and the results of those actions.  The game plan includes those plays that a team is best at executing.  The game plan also includes plays designed specifically to exploit the opponents' weaknesses.   The plan is then broken down, player by player, position by position, so that each person on the team knows exactly what he needs to do in order for the team to execute its game plan successfully.   

If the plan is executed as designed, the team expects success and, in the end, to win the game. Sound familiar?

Here's the key lesson:  The plan, however, is exactly that - it's a plan.   No matter how much time and effort the team spends preparing the plan for Saturday's or Sunday's game, the best are willing to throw the plan away if they get into the game and find out the plan isn't working.  

Sometimes, the plan doesn't work because the opponent doesn't do what was expected.  Sometimes, the designed plays aren't working the way they were designed, either from poor design, lack of execution, or unexpected responses from the opposition.  Whatever the reason, a team can't stick with a game plan that isn't working.  That's a recipe for failure. 

If you're a fan, you know about "half-time adjustments"  - the changes that coaches make to their game plans at half-time, based on the results of the first half of play. My (completely unscientific) observation is that the teams that win the most games, and are the most successful overall, are those teams that do the best job of adjusting their game plan in the midst of the game.   These adjustments can be of any type, but they have one thing in common:  An assumption that the coaches made when preparing the game plan turned out false  - so the game plan has to be adjusted based on new information.

This is where I'm going to stop for today - but only after making this point crystal clear.   A plan is great as a starting point, but success in strategy execution requires much more than a good plan.  It means being willing to adjust the plan in the heat of the battle, to recognize when the plan isn't working, or when key assumptions are no longer true.  It means measuring performance against clear metrics, and changing when performance is not meeting the desired goals.  And it means recognizing that the plan is only a means to an end - the end being winning the game.  

It may have been a great plan, but if it's not working - change it.  The goal is not to stay true to the plan.  The goal is to win the game.