There Is No Try

The best insights may come from the most unlikely places.  

This morning, on a National Public Radio show that I rarely hear, was a conversation about fortune cookies.  (Did you know that fortune cookies are Japanese in origin, not Chinese?)  As part of the conversation, the author mentioned that the source of many fortune cookie sayings, in the early 1900's, was Confuscious.   Made up and inaccurate sayings, yes, but attributed to Confuscious.  

One hundred years later, a more relevant source was needed.  Who is it? Yoda.  Yes, George Lucas's/Luke Skywalker's Yoda.

So, as I prepared to turn off the car and walk into the Men's Breakfast, I heard this reference.  In many ways, it reduces the entire science of Strategy Execution to eleven words (click here to get the quote directly from the Jedi master himself):

 

"No. Try not. Do or do not.  There is no try."

Simple, direct, and oh, so right.  Successful Strategy Execution has nothing to do with effort or good intentions.  Yes, there are times when effort and desire may be as if not more important than results.  But rarely in Strategy Execution.  In Strategy Execution, it is about results.  Reaching your true goals.

I had not realized, before this morning, that Yoda was a Strategy Execution master as well as a Jedi one.  But it is now so obvious:

• Sponsorship & Consequences:  "Always two there are, a master and an apprentice."
  
• Realistic Communications: Luke: "I'm not afraid."  Yoda: "Ohh... you will be, you will be."
  
• Commitment: "A Jedi must have the deepest commitment, the most serious mind."
  
• Clarity of Vision & Focus on the True Goal: "If you end your training now, if you choose the quick and easy path, as Vader did, you will become an agent of evil."
  

Strategy Execution is a discipline.  It requires commitment, leadership, a realistic understanding of the challenges, clarity of vision, a focus on achieving the ultimate goal - and unwillingness to accept anything less.  

When executing a critical business strategy, Yoda knows:  "Do. Or do not.  There is no try."

Thank you, master.

Focus on the Red Zone

We're into the heart of the NFL playoffs and, of course, my Brownies are nowhere to be seen. This weekend's AFC Championship features my worst nightmare: the hated Steelers against the even more hated Ravens (i.e. the former Browns). In the other conference, the perennial underachieving Falcons made the playoffs; the Arizona Cardinals are still playing, this weekend in the championship against the Eagles. (Has anyone else noticed that 3/4 of the teams playing are birds?)

What is it about these teams? Let's look at their performance in the Red Zone.

Twelve teams make the playoffs out of 32. There are two primary aspects to performance in the red zone. One is offense, the second is defense, and, yes, the metrics are the inverse of each other. On offense, you want to score touchdowns when you get into the red zone. On defense, you want to prevent the other team from scoring. So, frequency of scoring or allowing touchdowns when you or your opponent get into the red zone are important measures. In addition, the frequency of getting into the red zone at all is relevant.

So, I've developed a RedZone Index (RZI). This index combines both offensive and defensive performance. It takes into account all the relevant statistics and combines them into a single ratio. And the result is clear: Red Zone performance - on both sides of the ball - matters.

Nine of the top 10 RZI ranked teams (and ten of the top 12) went to the playoffs: New York Giants, Philadelphia Eagles, Baltimore Ravens, San Diego Chargers, Pittsburgh Steelers, Tennessee Titans, Indianapolis Colts, Carolina Panthers, and Atlanta Falcons. The Arizona Cardinals are number 12 on the RZI index. The Minnesota Vikings were #17, the Miami Dolphins #21. Both Minnesota and Miami lost badly in the first round of the playoffs.

Clearly, Red Zone performance makes a difference. The teams that perform best in the red zone - 1) they get to the red zone, 2) score when they get there, 3) keep their opponents out of the red zone, and 4) keep them from scoring when they get there - are the winners. They finish the job. They reach their true goals.

Oh, and my beloved Browns? #23 on the Red Zone Index. A pretty good indication of how poorly the team played. The bottom four teams? Oakland, Cincinnati, Detroit, and St. Louis.

Yes, Red Zone performance is a good indicator of whether you're a winner - or not.