Welcome to St. Patty’s Day! We went out last night and stopped in an Irish pub on the way home (yes, our mature attempt to avoid today’s lunacy). It’s St. Patrick Day posters had the following line, promoting it’s St. Patrick’s Day “services:”
“You can’t drink all day if you don’t start in the morning.”
What a brilliant marketing statement, focused on the day purely from the perspective of its customers. God help them.
A business should be focused completely on making its customer’s happy. Everything else will follow. Here’s a small excerpt from Steve Denning’s latest blog:
“What Goldman and other firms haven’t grasped is that once a firm adopts 20th Century thinking and single-mindedly pursues shareholder value, it gets drawn into doing things that actually undermine long-term shareholder value, by pursuing “bad profits”, by exploiting customers in ways that ultimately destroy customer loyalty and encouraging self-serving behavior among the employees.”
I recommend Steve a lot. PLEASE read this and find out why. Promise it will be worth your time. http://onforb.es/FRGbwS
RedZone agrees. We’re all about making our clients happy. If you know a company that would benefit from RedZone’s professional, cost-effective, strategy execution support, please send them my way.
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